How it Works

How The Process Works

A disciplined, step-by-step review before capital is committed.

We start with a focused 30-minute conversation to understand the decision you’re evaluating and the capital at risk.

If independent analysis isn’t the right next step, we’ll say so.

No pressure. No obligation.

Before building a model, we confirm you have the right information—and identify what’s missing.

This step is designed to prevent decisions from being made on incomplete inputs or curated narratives.

We provide:

A structured franchisor question set (must-answer items + what “good” looks like)
A franchisee validation plan (top, average, and lower-performing operators)
Identification of information gaps, unsupported assumptions, and the specific questions needed to close them

This step often surfaces risks buyers didn’t realize were still unresolved.

This is where the numbers are pressure-tested.

We evaluate the opportunity using conservative, real-world performance assumptions.
We do not rely on best-case projections.

We model:

A defensible base case
A realistic downside case (slower ramp, tighter margins, higher labor, higher fixed costs, debt sensitivity)

We focus on decision-relevant downside—how the deal holds up under stress, not how upside is pitched.

You receive a clear, plain-language recommendation:

We explain the reasoning—including the assumptions that matter most—so the decision is disciplined and defensible.

Some clients choose limited follow-up support to apply the findings as they move toward a final decision.

This may include:

No retainers.
No ongoing advisory obligations.

The goal is not to justify a deal.
The goal is to reach the right decision with clarity.