I’ve spent 15+ years leading and scaling multi-unit, service-based franchise operations across multiple markets — both as a franchisee and in senior leadership roles with full P&L accountability and capital responsibility.

​

I’ve reviewed real operating performance and built projections grounded in real-world execution. I understand how projections translate — and where they break — once doors open.

​

Franchise Capital Risk Advisory exists for one purpose:
to evaluate capital risk before funds are committed.

​

My approach reflects how disciplined operators and lenders assess risk:

​

• Conservative assumptions

• Focus on downside exposure

• Clear decision criteria

• Pressure-testing under realistic conditions

 

My role is simple: Evaluate risk objectively, protect capital, and help you make a disciplined, defensible decision.