About Scott Lyons

Scott Lyons
Founder
Franchise Capital Risk Advisory
I've spent more than 30 years in the fitness industry. As a franchise operating partner, I grew a Planet Fitness portfolio from 4 to 10 locations. Later, as a Regional Director, I oversaw more than 50 clubs across multiple markets.
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That work taught me what new locations actually cost, how long they take to reach break-even, and where the cash runs short.
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Next, I went through the same process you're in now. I spent more than a year evaluating multiple franchise concepts. What I found was a gap: buyers get plenty of help choosing a franchise, but almost no one independent checks whether the numbers actually work before they sign.
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That's why FCRA exists.
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I'm not a broker or a franchise consultant. I don't earn commissions or referral fees, and I'm paid the same whether you buy or walk away. My job is to tell you whether the numbers hold up.
